Ooyala website

Design, UI, optimized for high conversion

Ooyala website redesign based on the evolution of the company and branding from a start-up into an established and respected video platform. User interface designed for highest conversion rate and length of visit.

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Beautylish

Design, user experience flow, HTML/CSS

Log in/sign-up flow for Beautylish, an invite-only community for women to explore the world of makeup tutorials, beauty tips and cosmetics with other users.

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Ooyala Backlot

Design, UI & UX flow, usability studies

Senior UI designer for a web app based on Adobe AIR with an intuitive interface for enterprise publishers to conduct video management tasks such as monetize video content, publish video, analyze content and control access to the content.

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Loopt

Design, UI & UX flow, usability studies

The first location-based service (LBS) application on feature handset mobile phones and in the App Store, I designed many Loopt products across a range of platforms including iPhone, Android, Facebook and web.

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About Wendy

In previous roles, I joined early stage start-ups and built award-winning intuitive, efficient and engaging UI's, as well as staffed and managed creative teams. Currently, I am the User Experience Manager at Ooyala.

Focus

I have had most experience designing:
  • Location based mobile apps
  • Social video user experiences
  • Apps for content management
  • Intuitive enterprise solution UIs

Side Project

Hand-built hybrid bicycle: custom parts, paint job and remolded body.