Ooyala: Website

Design, UI & UX flow, marketing optimization, HTML/CSS

Ooyala website redesign based on the evolution of the company and branding from a start-up into an established and respected video platform. User interface designed for highest conversion rate and length of visit. This project is not live as yet, so no preview available.

Beautylish

Design, UI & UX flow, HTML/CSS

Log in/sign-up splash page for Beautylish, an invite-only community for women to explore the world of makeup tutorials, beauty tips and cosmetics with other users. The goal was to create a sign-up flow that 1) introduced and engaged visitors with Beautylish's content and 2) had a low barrier to sign-up (2 steps).

Visit site »

Ooyala: Player

Design, UI & UX flow, usability studies

Designed the Ooyala video player, which has a seamless end-user experience on multiple platforms (web, mobile, box-top devices). The challenge was designing a player that was both modular and scalable, while offering an easily customizable skin to the customer. With features such as video quality selection, closed captions, sharing and pay-per-view, the Ooyala player was voted best mobile video platform in 2010 by Streaming Media Reader's Choice Awards.

See Volcom's live player »

Ooyala: Player

Design, UI & UX flow, usability studies

Designed the Ooyala video player, which has a seamless end-user experience on multiple platforms (web, mobile, box-top devices). The challenge was designing a player that was both modular and scalable, while offering an easily customizable skin to the customer. With features such as video quality selection, closed captions, sharing and pay-per-view, the Ooyala player was voted best mobile video platform in 2010 by Streaming Media Reader's Choice Awards.

See Us Magazine's live player »

Ooyala: Backlot

Design, UI & UX flow, usability studies

Backlot is an end-to-end video asset management platform which gives publishers access to all of Ooyala's functionality. The Backlot user flow is intuitive and tells a simple story: upload content, edit metadata, add monetization options, customize the player, publish, then see in-depth video analytics reports. Backlot is an ever evolving product and the design process includes rigorous user testing for optimized task efficiency.

Sign up and try Backlot »

Ooyala: Backlot

Design, UI & UX flow, usability studies

Backlot is an end-to-end video asset management platform which gives publishers access to all of Ooyala's functionality. The Backlot user flow is intuitive and tells a simple story: upload content, edit metadata, add monetization options, customize the player, publish, then see in-depth video analytics reports. Backlot is an ever evolving product and the design process includes rigorous user testing for optimized task efficiency.

Sign up and try Backlot »

Ooyala: Backlot

Design, UI & UX flow, usability studies

Backlot is an end-to-end video asset management platform which gives publishers access to all of Ooyala's functionality. The Backlot user flow is intuitive and tells a simple story: upload content, edit metadata, add monetization options, customize the player, publish, then see in-depth video analytics reports. Backlot is an ever evolving product and the design process includes rigorous user testing for optimized task efficiency.

Sign up and try Backlot »

Ooyala: Backlot

Design, UI & UX flow, usability studies

Backlot is an end-to-end video asset management platform which gives publishers access to all of Ooyala's functionality. The Backlot user flow is intuitive and tells a simple story: upload content, edit metadata, add monetization options, customize the player, publish, then see in-depth video analytics reports. Backlot is an ever evolving product and the design process includes rigorous user testing for optimized task efficiency.

Sign up and try Backlot »

Ooyala: Backlot

Design, UI & UX flow, usability studies

Backlot is an end-to-end video asset management platform which gives publishers access to all of Ooyala's functionality. The Backlot user flow is intuitive and tells a simple story: upload content, edit metadata, add monetization options, customize the player, publish, then see in-depth video analytics reports. Backlot is an ever evolving product and the design process includes rigorous user testing for optimized task efficiency.

Sign up and try Backlot »

Loopt Mix

UI & UX flow for V1

Loopt Mix was a break-out iPhone application by Loopt. Brainstormed and wireframed in one weekend, the app quickly came to life with sponsored "communities" such as TechCrunch and became popular amongst a niche market in the US. The end result replicated a real life serendipitous meeting via a mobile app.

Loopt: Facebook

Design, UI & UX flow

Back in mid-2007 when Facebook launched its platform, Loopt jumped on board quickly. The Loopt: Where It Is Facebook application synced a user's Loopt mobile updates to Facebook, where any of the user's Facebook friends could see what he was up to and leave comments on his posts. Facebook-only Loopt friends could also share what's up via this application, thus adding more content for the user to engage with.

Loopt: Facebook

Design, UI & UX flow

Part of the user flow for the Loopt: Where It Is Facebook application. Once your location has been pinned on the map, this dialogue asks you to share some information about what's up.

Loopt: iPhone

Design, UI & UX flow

Loopt was the first location-based service (LBS) application on the App Store. Designing Loopt for iPhone was not simply porting the Loopt Mobile app onto the iPhone platform, but a design challenge in creating an application that would change social norms and user the power of location to improve your relationships. With over 1 million downloads in the APp Store, Loopt won several awards including Best Mobile App award from MobileBeat in 2008, Best Community and Social Networking App from BREW 2008 and a Webby award.

Loopt: Mobile

Design, UI & UX flow

Back when smart phones were limited to Blackberries used by corporate folk, I designed the Loopt mobile application, which was available on feature handsets via partnerships with mobile carriers. This was the first social location-based mobile application, following a series of parent-child tracker apps. I introduced the idea of "What's Up" - the real-time and location based status message of early 2007.

Veoh

Design, UI & UX flow

Veoh's first desktop app was the Veoh Client, a simple way to download and view content. Within a year, that evolved into Veoh TV - a 10' UI experience that was aimed at breaking internet video into your television - an unheard of idea in 2006. The desktop client was likened to iTunes for video and quickly became an online hub for anime fan-subs and old films.

Veoh

Design, UI & UX flow, HTML/CSS, JSP

Before YouTube had won the UGC video war, Veoh was a major contender in the space. I designed the first UI for browsing user generated content on the web, which was quickly mimicked by other competitors in the space. The UI integrated social features (profiles, friends, comments) with dynamically created channels and "similar videos" lists to engage and retain users.

See screenshot »